Ebook for psp free download This Business of Artist Management 9780823076888 MOBI ePub

This Business of Artist Management by Xavier M. Frascogna, H. Lee Hetherington

• This Business of Artist Management
• Xavier M. Frascogna, H. Lee Hetherington
• Page: 304
• Format: pdf, ePub, mobi, fb2
• ISBN: 9780823076888
• Publisher: Crown Publishing Group

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Ebook for psp free download This Business of Artist Management 9780823076888 MOBI ePub

BookThe streamlined, reorganized, and updated edition of this book is informed by the transformation of the music industry in recent years. Online music has provided much of the fuel, with downloadable songs and file-sharing programs opening up new avenues of distribution and promotion to some 60 million consumers. The new edition of this book accounts for this transformation. Its focus is the full integration of online sales and promotion into the standard marketing mix. To emphasize the Internet's integration into the marketing process, Internet chapters are now spread out to relevant locations throughout the narrative. In addition, the first edition's chapter on promotion, "Promoting the Product," has been broken into several chapters to differentiate activities that come under this heading, including publicity; radio, video, and television promotion; sales promotion and miscellaneous activities; and online promotion. As before, the author provides a practical guide to planning and producing a complete marketing campaign for selling music to consumers. A comprehensive array of techniques, tools, and strategies both standard and alternative are presented to get artists' music to the marketplace, to promote it effectively, and to ensure the highest possible record sales.

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Allen prepares you for the realities of successfully directing the careers of talented performers in the high-risk, high-reward music business. How to Start Your Own Artist Management Business | eHow UK
Starting an artist management company requires strong knowledge about the inner workings of the music business in addition to any or all of the following:  “Artist Management: What It Means Today” | allaussie hip hop
MusicNSW, in partnership with the Association Of Artist Managers A good manager will nurture clients' talent, negotiate business deals, and  This Business of Artist Management
This Business of Artist Management. By Howard Blumenthal, Oliver Goodenough . This Business of Artist Management Description: The know-how you need is Artist Management & Self-Management - New England
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